TikTok Ads

TikTok product video specs for ecommerce ads

TikTok-style product videos should be designed for vertical mobile viewing first. Even when the video is created with AI, the brief should specify ratio, duration, product framing, and safe visual areas.

For ecommerce brands, creators, and marketing teamsTopic: AI video ads and product creative

Use vertical-first composition

A 9:16 frame gives the product enough space for mobile placement and social reuse. Keep the key product area near the center so later cropping or captions do not hide it.

  • Recommended ratio: 9:16.
  • Common draft length: 4-6 seconds.
  • Keep product and CTA away from edges.

Specify duration in the prompt

Short AI ad drafts are easier to evaluate when they have a clear length. Ask for one motion idea rather than an entire storyboard if the output is only a few seconds.

  • 4 seconds: quick product reveal.
  • 5 seconds: hook plus benefit.
  • 8+ seconds: multi-scene concept.

Prepare for editing and upload

MotionNova does not replace your ad account workflow. Download the output, add any platform-required text or compliance details, then upload through your chosen ad or social tool.

  • Download the generated clip.
  • Add captions or offer text if needed.
  • Upload to your chosen campaign platform.

Next step

Generate a 9:16 TikTok product video

Generate a 9:16 TikTok product video