TikTok 广告教学
创意测试的关键是每次只改变一个明确变量。这份清单帮助电商团队测试开头、产品画面、优惠、CTA 和视频规格。
Keep the product, audience, and landing page stable when testing a new hook or format. If everything changes at once, you will not know what caused the result.
The product or buyer problem should be visible immediately. If the video needs three seconds to explain itself, the hook is probably too slow for TikTok-style placement.
The CTA and product promise should match the page users land on. If the ad shows a specific product benefit, the landing page should reinforce it immediately.