AI 广告创意

如何写 AI 产品广告提示词

好的 AI 产品广告提示词像一份简短创意 brief。它要保护产品准确性,同时给模型足够方向来生成运动、场景和广告意图。

适合:电商品牌、创作者、营销团队主题:AI 视频广告与产品创意

Protect product accuracy first

Name the product type, packaging details, colors, and features that should remain stable. This is especially important for ecommerce assets.

  • Mention exact product category.
  • Describe packaging shape and color.
  • Avoid asking the AI to invent labels or claims.

Add ad intent

The prompt should say whether the output is for TikTok, Reels, PDP, retargeting, or launch creative. Platform context changes framing and pacing.

  • TikTok: fast hook and 9:16.
  • PDP: clarity and product detail.
  • Retargeting: objection or offer angle.

Write a clean ending

Ask for a final product hero frame with space for CTA if you plan to add text later. This makes the output more useful for ads and landing pages.

  • End on product close-up.
  • Leave safe space for copy.
  • Use one CTA direction.

下一步

Write and test an AI product ad prompt

Write and test an AI product ad prompt