Problem-first hooks
Open with the frustration your product solves, then reveal the product quickly. This works for skincare, gadgets, home goods, and productivity products.
- “Still using a messy desk setup?”
- “The travel bottle that does not leak in your bag.”
- “One product photo, three ad concepts.”
Visual transformation hooks
Show before/after, messy/clean, dull/premium, or static/moving contrast. This is especially useful when the product benefit is visual.
- Start with a static product shot.
- Cut to motion, lighting, and lifestyle context.
- End on the product hero frame.
Offer and proof hooks without fake claims
Mention the offer or use case without inventing results, reviews, or endorsements. Keep the claim verifiable and product-specific.
- Use “built for” instead of unsupported performance claims.
- Avoid fake star ratings or “viral” proof.
- Use a clear CTA tied to the landing page.