Skincare demo
Show texture, application context, packaging close-up, and a clean final product frame. Avoid unsupported skin-result claims unless they are legally approved.
- Macro texture movement.
- Bathroom counter or vanity scene.
- Soft CTA: “Shop the routine”.
Fashion accessory demo
Show scale, styling context, material movement, and lifestyle fit. Fashion videos benefit from motion that photos cannot show.
- Model-free product movement if no model rights exist.
- Close-up material detail.
- Outfit or flat-lay transition.
Gadget demo
Show problem, product action, and result. Gadget demos should be clear rather than overly cinematic.
- Messy-to-organized scene.
- Hand placement only if assets allow it.
- Final setup hero shot.