Use a repeatable prompt formula
A reliable formula is: product + target buyer + visual setting + camera movement + benefit + ending frame + ratio. This keeps prompts specific without becoming too long.
- Product: what is shown.
- Buyer: who it is for.
- Motion: how the scene moves.
- Outcome: what the viewer should understand.
Prompt examples by category
Different categories need different motion language. Skincare often needs macro texture; fashion needs lifestyle movement; gadgets need problem-solution transformation.
- Skincare: water droplets, clean counter, soft light.
- Fashion: fabric movement, mirror styling, street detail.
- Gadget: messy-to-clean workspace transition.
Avoid prompt overload
Too many scenes, characters, and claims can make a short video weaker. For a 5-second ad draft, ask for one strong visual idea and one CTA direction.
- One primary scene.
- One main benefit.
- One ending frame.